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Already, Salty's has a referral program which is a partnership with local area hotels, which Salty's has an incentive / bonus plan for hotel concierges that successfully refer guests to Salty's. In exchange, Salty's advertises for the hotels on the Salty's website as a preferred hotel. The partnership that is already in affect could be used in other ways as well...
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The partnership that is already in affect could be used in other ways as well. There are many yacht clubs, and small business within the vicinity of Salty's where there could be a strategic alliance in order to gain business for both organizations
Sources:
1. Hunger, David J., Wheelen, Thomas L.,.2004...
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