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We recommend a mixed strategy of eliminating some non-performing brands and at the same time adding some products to the portfolio which would take care of the futuristic market trend. The brands to be eliminated along-with the rationale for their elimination are shown in the Exhibit 3, and a graphical representation of brand performance of domestic beers is shown in Exhibit 4...
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We recommend a mixed strategy of eliminating some non-performing brands and at the same time adding some products to the portfolio which would take care of the futuristic market trend. The brands to be eliminated along-with the rationale for their elimination are shown in the Exhibit 3, and a graphical representation of brand performance of domestic beers is shown in Exhibit 4...
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