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Over the years, India's largest MNC, Hindustan Lever, a subsidiary of Unilever, has built a strong distribution system which helps its brands reach the interiors of the rural market. To service remote village, stockists use autorickshaws, bullock-carts and even boats in the backwaters of Kerala. Coca-Cola, which considers rural India as a future growth driver, has evolved a hub and spoke distribution model to reach the villages...
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Coca-Cola, which considers rural India as a future growth driver, has evolved a hub and spoke distribution model to reach the villages. To ensure full loads, the company depot supplies, twice a week, large distributors which who act as hubs. These distributors appoint and supply, once a week, smaller distributors in adjoining areas...
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Startegies For Rural Marketing
“popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”.
Branding In Rural Market
Hul Rural Marketing
Indian Rural Market
Innovation in Rural India: IT role
Rural Informatics And The Impact Of Government Schemes On Rural India
Rural Marketing In India
soft drinks in rural market in India
Unilever shakes up brands marketing
Rural Marketing
Hindustan Lever Limited
rural india
Strategy For Rural Upliftment In India
Rural Mobile Market In India.
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