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The dissimilarity between the two is called NPV. In the simulation, the proposed solution to enter a wireless communication market yields a higher NPV than expanding the digital imaging market. "In this latter ,case of mutually exclusive projects, the NPV decision criterion is to maximize the value of the firm by accepting the project with the highest NPV, provided the NPV is positive" ( Sick, 2006, pg...
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"In this latter ,case of mutually exclusive projects, the NPV decision criterion is to maximize the value of the firm by accepting the project with the highest NPV, provided the NPV is positive" ( Sick, 2006, pg. 3). According to Sick, "IRR is an unreliable way of ranking mutually exclusive projects...
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