Buy custom rising perscription drug prices
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
12 / 3207 |
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Merck, for example, spent $160 million during 2000 promoting its anti-arthritis drug, Vioxx. That's more than PepsiCo spent advertising Pepsi, and more than Anheuser-Busch spent promoting Budweiser beer last year" (Banstetter, 2001).
Advertising has been effective. "Prescription drug spending rose by 19 percent, or $20...
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About 48 percent of that increase came from the 50 most heavily advertised drugs" (Banstetter, 2001). The number of prescriptions written for the most advertised drugs jumped almost 25 percent during 2000, compared to a rise of just four percent for all other drugs (Banstetter, 2001). A study by the National Institute for Health Care Management, a Washington, D...
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