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While in case of Fa deodorants, limited price reductions will only help in
increasing the sales.
Business Strategy Assignment -1 Pricing Strategy
4
6. Competitive Bidding- In case of construction industry, the price of a project is
determined by tenders presented by the industry players.
7. Business Goal- It necessarily means what one needs to accomplish...
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Business Goal- It necessarily means what one needs to accomplish. It can be
increasing short term sales or increase in sales growth or even survival.
Steps for developing Pricing Strategy:
1. Develop Marketing Strategy- marketing analysis, segmentation, targeting and
positioning.
2. Make Marketing Mix Decisions- Define the product, distribution and
promotional tactics...
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A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy is Essential for Business Success
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