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Advertisers do not want to be associated with negative publicity fearing that the audience will relate the negativity to the product. This has resulted in added pressure on media products to please the advertisers and what they say/do is often scrutinized as, if the advertisers are insulted/displeased, the media product will suffer financially without sponsorship...
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Advertisers do not want to be associated with negative publicity fearing that the audience will relate the negativity to the product. This has resulted in added pressure on media products to please the advertisers and what they say/do is often scrutinized as, if the advertisers are insulted/displeased, the media product will suffer financially without sponsorship...
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Audience Research
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