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The prime target audience focus for Red Bull is the between the ages of 16 to 35 years old. In Venezuela that happens to be one of the largest sectors that are being targeted, because census population indicate that 15-64 years is the over all largest sector which is about 63.4%. The next highest crowd’s age is 0-14 years and is 31...
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The next highest crowd’s age is 0-14 years and is 31.6% of the population and a market for future growth. The remaining 5.1% are over 65 years. The age target market is there for the Venezuelan economy; its greatest consumers equal the greatest population so large volume of sales can be expected. When the company goes into a new region, immediately it goes into a city-by-city basis...
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