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Paley starts CBS
Paley became the nemesis of NBC, and the competition developed American Broadcasting
Edward Noble buys American Broadcasting Company (ABC) for $8 million
Radio in the T.V. ERA
The FCC license FM to compete with television
Licensed recordings launch Disc Jockeys
Clock and car radios make radio portable
People who listen in their cars on the way to and from work are titled Drive-time listeners
The Business of Radio
The Telecommunications Act of 1996 Overhauls Radio
This act removes the limit on the number of radio stations a company can own
Cross-ownership allows companies to own radio and television stations in the same market
Radio depends on ready-made formats
Technology and the Future
Identifying a specific audience segment and programming is called narrow casting
Demand programming is a term that describes radio future possibilities
New Digital Audio broadcasting can send music and information in the form of zeroes and ones as in a computer code
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Radio becomes Americas second national mass medium after magazines
- 99% of American's homes have radios
- 95% of American's cars have radios
- 40% of Americans listen to the radio between 6 am and midnight
- 7% of Americas bathrooms have radios in them
Radio: A technological Leap
1835 Samuel F...
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Grace Paley
Wants by Gracey Paley
Battle In Broadcasting
Broadcasting And Programing
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Effective Radio Advertising Starts with Singular Focus
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Broadcasting
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With The Development Of Digital Technologies The Future Of Television Lies With Satellite Or Cable Broadcasting. The Era Of Terrestrial Broadcasting Is Now Over.
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