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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
15 / 4033 |
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An advertising campaign aimed to pretentious customers is the key to develop this unique resource. Sponsorship agreement might be useful. In fact, according to Marketing 2006, thanks to cricket sponsorship "The airline will receive exclusive in-stadia signage and marketing rights as well as tickets and hospitality...
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Ramachandran, Qatar Airways' regional manager for South and West Europe, said many of its target audience were cricket fans".
? Other Intangibles: The brand knowledge and reliability is very important.
Threshold Competences
? (See Appendix 2)
Core Competences
? Physical: Here there are different points of strength for Qatar airways...
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