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Lands’ End used Business Object software to monitor sales at each store, limiting costs by cutting back orders. And Lands’ End is not the only one company to monitor sales, as even the Sesame Street Workshop used the software to find out how their Elmo dolls would sell.
In addition, according to Ms...
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Schlosser, the software allows every product manager to query the database and find answers, and nobody needs to be an expert anymore. Anybody wanting to know what is the hottest selling item can simply query the database to find out. And if you are a statistician, like Alan Gordon of Staples, the office supply store, you can query several types of data, from location of competitors to sales tax by zip code, and find out where are the ideal locations to expand...
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General points of the essay
Data mining in customer acquisition
Data Mining
Hbl Data
Databases and Data Warehouses
Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases.
An Exploration of Understanding Heterogeneity through Data Mining
L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of their Data
Accuracy of Data, Data Ouytput
DATA MINING IN HOMELAND SECURITY
Data Mining In A Nut Shell
Data Mining and Warehousing
Data Warehousing And The Information Superhighway
Data Warehousing and/or Business Intelligence
Data Warehousing
Establishing a center of excellence for data mining
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