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Miscellaneous
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| Number of pages / Number of words: |
10 / 2720 |
Essay's paper body
Kodak and AT&T need to become one in the eyes of their publics in order for the I-Smart View to succeed.
Introducing the I-Smart View at the 2008 Consumer Electronic Show got the product introduced to the competition and consumers. This show helps tie marketing and public relations together and helps get the message and strategy to their consumers...
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The show got a lot of publicity via television newspapers, magazines, internet and radio. A lot of attention goes to the unique products and I-Smart View is a unique product therefore was successful to get their message out to the public.
Introducing the employees to the product at the open house was a good way for them to actually see and work the product...
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