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5FM operates in stalk contrast to Lotus FM (which has been discussed earlier). It operates under the banner of the SABC’s commercial wing and it generates its own revenue from advertising. Funding within commercial radio is provided for by advertisers, the station therefore sells its radio airtime to advertisers...
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Funding within commercial radio is provided for by advertisers, the station therefore sells its radio airtime to advertisers. The station has a structured business model that makes it attractive for advertisers to want their product to be heard on this “popular stationâ€. Programming content is also very important for a station like 5fm...
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