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The communications staff spent a great deal of time choosing the words of internal and external communications carefully and performing their promise to "give back to New Jersey citizens". A great deal of time and money was invested in community events, sponsorships, and goodwill donations. As in any company, bad press is at one time or another inevitable, but our performance and consistent actions helped us recover and sustain the relationship we had with the public...

A great deal of time and money was invested in community events, sponsorships, and goodwill donations. As in any company, bad press is at one time or another inevitable, but our performance and consistent actions helped us recover and sustain the relationship we had with the public. Personally, I considered public relations the face of the organization and a tool to make a personal connection with our key publics'...

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