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So, before selecting the media types, a marketer needs to think about reach, frequency and impact of the consumers. Though mobile is a vastly used product, still when a new set comes, mainly the students and the top businessman are the main target market for a marketer because these are the people who are always thinking of changing their mobile sets...
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Again, another concern before selecting media types would be marketer have to think of advertising the new product in all over the world. So, at a time they need to cover a vast market.
Figure: Major Media Types for advertising Mobile Sets
Keeping everything in mind, I think for the marketing of mobile sets, a marketer can think of the different options of media type as newspaper, television, radio, magazines, outdoor and the Internet...
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