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Thus, despite success in the implementation of the MC, NBIC's senior management were still skeptical about it.
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Case Author(s) Suresh Kotha Andrew Fried
University International University of Japan
Abstract The National Bicycle Industrial Company (NBIC), Japan implemented a mass-customisation (MC) strategy by using a self-developed state-of-the-art A“Panasonic Ordering SystemA†(POS) in its custom-factory...
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