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Further deepening this void is the fact that people losing weight tend to be more active, craving something besides water or diet soda after their workouts. This is a perfect example of how a shift in product mix for either company could give them distinct competitive advantage. By simply creating a no-carb line of Gatorade or PowerAde sports drinks, the company will have altered its product mix and filled the market void with brand-loyal users, adding to the overall market resiliency and strength of the parent company...
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By simply creating a no-carb line of Gatorade or PowerAde sports drinks, the company will have altered its product mix and filled the market void with brand-loyal users, adding to the overall market resiliency and strength of the parent company.6 Further analysis of this product line could also reveal strong needs for having different strengths of sports drinks for different levels of activity (i...
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