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As Christine points out, a SWOT analysis needs to be performed in order to fully develop their corporate marketing strategy. The clear opportunity is once the SWOT analysis has been performed, TeraTech will benefit from the critical knowledge necessary to create a successful marketing strategy.
Stakeholder Perspectives/Ethical Dilemmas
TeraTech has three main stakeholders, each with their own perspectives and set of ethical dilemmas...
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The primary stakeholder for TeraTech is the cadre of upper management. They currently have several different concepts of where the company should be going and how to move the company forward. Particularly at odds is XXXXXXX and AAAAAAA with?. The next stakeholder is the customers of TeraTech. TeraTech has an obligation to its customers to continue to lead the way with providing CRM solutions and product diversification to meet the customer needs...
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