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Topic: Miscellaneous
Number of pages / Number of words: 4 / 907
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This product was so popular that we applied the same concept to a ski parka and called it the Bugaboo?, which became one of the best-selling ski jackets in history. In 1991 we developed our own proprietary waterproof, breathable coating, Omni-Tech, and are now the second-largest user of waterproof, breathable fabric in the world...


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Before 1984, our campaign featured the unparalleled engineering of our products. The creative team at BP&N argued that with so much competition, we had to distinguish ourselves in some way, and how many other companies are run by a mother and her son?

In Columbia's ongoing campaign, Mother Boyle is shown as the tyrant who makes sure that each of our products can stand up to her tough standards and Oregon's legendary bad weather...


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