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As Chapter 1 (The Practice of Public Relations, 2004) of the text states:
"Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication".
This is only one definition of what the profession of public relations means to today's professionals...
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As Chapter 1 (The Practice of Public Relations, 2004) of the text states:
"Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication".
This is only one definition of what the profession of public relations means to today's professionals...
Essay fragment
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