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All the adverts whether it be the girlfriend getting angry with her boyfriend because of lack of clarity of voice, an executive losing a deal because of faulty network, a person not being able to talk in the lift due to lack of connectivity compare Tata Indicom with some other service provider and say that Tata Indicom is better...
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i.e. providing a cellular service with good connectivity and clear voice. But all the three providers have positioned themselves differently by adopting different taglines and then creating adverts consistent with these taglines.
Nowhere have they mentioned about the call tariffs and value added services in their campaigns...
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