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With today's marketplace being so diverse, it is imperative for advertisers to attract potential customers with dissimilar needs and requirements.
In the 1920's General Motors increased sales by product positioning, capitalizing on Ford's mistake of "one automobile for everyone" concept. Even prior to General Motors, some automobile manufactures had segmented the market to the rational and logic buyer, for example, Oldsmobile in 1901 said "Board for a horse for a year $180; gasoline for a year $35, the economy is evident"
By the 1960's most products were positioned to appeal to mass market, where as 40 years ago married couples were the target market...
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Even prior to General Motors, some automobile manufactures had segmented the market to the rational and logic buyer, for example, Oldsmobile in 1901 said "Board for a horse for a year $180; gasoline for a year $35, the economy is evident"
By the 1960's most products were positioned to appeal to mass market, where as 40 years ago married couples were the target market...
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