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This was one external factor that influenced how the company would create their technology. Who would find this portable telephone most useful.
Planning:
Devise a successful plan on marketing, research, and government regulations for the technology.
Organization:
Research Dept -Who would use this?
Who are they competing against?
Is this a product that will need to be modified in the future to meet consumer needs? Marketing Dept - Consumer marketability of the technology...
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How much will it cost to promote the product and how?
Leading:
Frontline Managers will monitor the progress and errors to Middle-level Managers. They will also interact with their employees on a day to day basis of that specific organization.
Controlling:
Upper management will meet with Middle-level Manager to monitor, implement and change the project to all internal organizations as need be...
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General points of the essay
external /internal factor of business
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Company's External Environment
The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry
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DEA-ASSISTED TECHNOLOGY MANAGEMENT OF A DAIRY COMPANY’S PLANTS.
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