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. With the economy slowing down, more people will want to enjoy its cheap tickets.
2.3 Social
Passengers are reluctant to board a no-frills airline for a long-haul flight. The longer the route, the less price-sensitive the passenger becomes. They don't want to be crammed into a plane for six or eight hours...
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Especially, when there are limited or no in-flight services. AirAsia wanted to become a company that worked on the basis of the average man in the street being able to afford our air fares, and people who would not have considered flying, or would not fly as often as they as do now. Outbreak of the Severe Acute Respiratory Syndrome (SARS) has scare people to fly...
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