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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
11 / 3054 |
Essay's paper body
Pepsi is placed in a market which is rather mature and not growing very rapidly. This makes it more challenging for the company to find new fronts which will generate new sales and new customers.
Another marketing issue concerns Pepsi's Aquafina promotion mix. Aquafina is water with no taste or odor, which makes it difficult to differentiate from the market...
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Given that their products are placed in a market with over 800 competitors, the big question for Pepsi is how to promote Aquafina effectively. Pepsi already tried several initiatives to attack the market, with both spring water and sparkling water, but each failed. Moreover, subsidies such as Evian and Perrier have already established a much stronger image and brand which makes them more dominate in the water market...
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