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Issue/Problem: Should Drypers Corporation spend 10 million dollars on national television advertising for its Drypers brand disposable diapers?
Accepting the $10 million budget:
Drypers only has 3.1% of the total dollar market. Drypers corporation represents 66% of the total U.S. grocery store market and accounts for 51...
        
        
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Issue/Problem: Should Drypers Corporation spend 10 million dollars on national television advertising for its Drypers brand disposable diapers?
Accepting the $10 million budget:
Drypers only has 3.1% of the total dollar market. Drypers corporation represents 66% of the total U.S. grocery store market and accounts for 51...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
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