Buy custom Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
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If the customers are satisfied with the product they will buy it again and again and tell other people about it also, proving to be very beneficial in the long run. Companies such as Wal-Mart have had great success following this concept.
The Societal marketing concept states that the organizations task is to determine the needs, wants and interest of target customers and to deliver the desired satisfaction more efficiently than competitors in a way that preserves and enhances the consumer and the society’s well being...
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This helps in improving the image of the company. Here the firms are concerned with social issues like: Environmental problems and pollution, health problems caused by fast food and so on.
The last two orientations mentioned work best in the long run as they focus on the customer’s satisfaction. In order for a firm to survive in the long run and make a reasonable profit, it must ascertain the genuine needs and wants of specified target markets and then produce goods and services that satisfy the customer’s requirements...
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Outline the various marketing orientations a company may adopt and indicate which of their orientations are still relevant in today’s increasingly competitive world. Give examantiate your arguments.
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