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            | Topic: | Miscellaneous | 
        
            | Number of pages / Number of words: | 10 / 2557 | 
                
    
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Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982...
        
        
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Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.
Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today...
        
        
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            General points of the essay
            
                                    Case Of Nike
                                    NIKE S.W.O.T PROJECT
                                    Nike Inc.: Study of value chain functions and how they contribute to the success of Nike.
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