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Essay's paper info
Topic: |
Miscellaneous
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Number of pages / Number of words: |
10 / 2766 |
Essay's paper body
Conclusion 15
9. References 16
2. Introduction
The Indian rural market today accounts for only about Rs 8 billion (53 per cent - FMCG
sector, 59 per cent durables sale, 100 per cent agricultural products) of the total ad pie of
Rs 120 billion, thus claiming 6.6 per cent of the total share.
Rural India is like a pyramid...
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The top of the pyramid is occupied by the rich farmers and
businessmen. They constitute around 5 per cent of the population. The next level belongs
to those with a regular income and the base of the pyramid is occupied by the vast
majority of the people who are daily wage laborers.
Organized retail in India which stands at around 3% of the total retail is showing signs of
bigger and better growth of around 30% CAGR...
Essay fragment
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