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he identifies a need for achievement. Affiliation is the second of MeClellands needs people need to be around co-workers. The last of McClelland's needs is Power. This is about control over a situation. Satisfying the power need can be negative because the fear of failure can be a huge motivator.
The Reinforcement theory is a motivational theory based upon the cause and effect law...
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The last of McClelland's needs is Power. This is about control over a situation. Satisfying the power need can be negative because the fear of failure can be a huge motivator.
The Reinforcement theory is a motivational theory based upon the cause and effect law. When you reward behavior positively it is generally repeated, while behavior with negative consequences is not likely to be repeated...
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