Buy custom McDonalds, what does it mean to you?
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These types of customization will most likely help McDonald's understand their global implications as well as their local consumer needs. Not only will it enable them to challenge their brand loyalty and perception with less risk than a standardized system, but it will also allow the company to develop a marketing reference guide should the same problem face another one of its chains in the United States or anywhere else for that matter...
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Hopefully the company's attention to local changes in the market and global brand perception will enable it to respond quickly and effectively to its consumers. Customization in a global market has proved successful for the company in the past, now the world will see if the popular brand associated with high-fat content fast-food can really shed its former skin and take a new place in the customer's mind...
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Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making
global yet local
Local Employees Local Pay
Marketing mix customization and customizability.
REPORT OF CONSUMER SATISFACTION OF McDonald's
To go global or to stay local
Cote D'Ivoire: History, Government, Economics And Their Influence On Global And Local Issues
Tourism'S Importance To The Global And Local Economy
Car Customization
Factors Influence Population At Both A Local And Global Scale.
?McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber.
McDonalds in Moscow and Coke in China will do more to create a global culture than military colonisation could ever do.
Global view of local bank
Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
tarrif plan customization
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