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The focus of business today is productivity and financial gains. When sales drop we look at economic factors, why not look at how the product or service is being communicated to the consumer. Companies spend millions of dollars on advertising and promotions to have the product misrepresented on the sales floor, yet no one looks at how the associates and sales force are communicating with the consumer...
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How many times have you made a decision because the sales person had excellent communication skills? We tend to feel the salesperson did a fantastic job because they have great sales skills. In fact, the salesperson did a great job because they knew how to communicate. Good communication skills can help us in social setting as well...
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General points of the essay
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