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Membership represented the single largest source of revenue for the museum.
? Income from assisting activities continued to show a positive contribution to museum operations.
They needed to try enhancing the image of the museum, increasing museum visitations, and building museum memberships. Ashley Mercer, the director of Development and Community Affairs, was responsible for marketing at the MMAH...
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Ashley Mercer, the director of Development and Community Affairs, was responsible for marketing at the MMAH.
By enhancing museum image, increasing museum visitations and building museum membership, they tried to reorganize the financial situation of MMAH.
The MMAH continually promotes its special exhibitions and activities by sending out press releases, and it maintains a close relationship with the local media...
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