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In other words, "How are we going to get this message to our stakeholders?" (Is anybody out there? The New Blueprint for Marketing Communications in the 21st Century).
Another avenue of analyzing a product or service before finalizing a marketing plan is to exercise the SWOT (Strengths, Weaknesses, Opportunities and Threats)...
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SWOT is a crucial part of the marketing plan because it allows organizations to analyze all avenues of a plan. SWOT can answer many questions when deciding to invest time and money in a marketing plan for a product or service.
Quaker Oats
Quaker Oats created the figure of Aunt Jemima as a way to market its syrup to consumers...
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