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the UK. Being the marketing executive of this company, I?¦ve made a report based on the research and the study of the marketing environment for the successful launching of our product in the international market. All our retail outlets in India are running successfully all throughout. The only reason behind this success is that, we had been following the principles of marketing or the marketing mix- mainly the 4 P?¦s namely Place, Product, Price and Promotion...
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All our retail outlets in India are running successfully all throughout. The only reason behind this success is that, we had been following the principles of marketing or the marketing mix- mainly the 4 P?¦s namely Place, Product, Price and Promotion.
(Reference- The internationalization of the firm,2nd edition(By peter J Buckley and Pervez N Ghauri,1999)
Now for intruding into the foreign market, a better study of the market is required...
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A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
A Successful Marketing Strategy
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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International Marketing- Research.
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