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95% of the sample size opted for a low calorie bar which is a huge majority. This will go down well with the public as government statistics show that the 74% of female's in my target market are concerned about their weight.
The majority of the people who filled out the questionnaire brought chocolate 2-4 times a week which could lead to a very profitable financial income for Cadburys PLC if my marketing campaign goes well...
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Statistics show that the UK spend an average of ?1.80 per week on chocolate which means my findings would support these results if they were to buy chocolate four times a week at 42p would be ?1.68.
Price
From my survey finding out an appropriate price from my target market is probably the most important piece of information for Cadburys PLC as we need to find the best price for the users of this product...
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