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Starbucks is clearly ahead of its competitors. Some of their competition are small specialty coffee chain (Caribou Coffee) and independent shops, and donut (Dunkin Donuts) and bagel chains. While this competition does not seem a serious threat to Starbucks because they have a large share of the current market, they must be wary because there is little product (coffee) differentiation between Starbucks and the competition...
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Some of their competition are small specialty coffee chain (Caribou Coffee) and independent shops, and donut (Dunkin Donuts) and bagel chains. While this competition does not seem a serious threat to Starbucks because they have a large share of the current market, they must be wary because there is little product (coffee) differentiation between Starbucks and the competition...
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