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User- consumers who are concerned about product features ad how successfully the product can be used
II. Buyers- consumers who are focused on the logistics of purchasing the product
III. Payers- consumers who pay for a product and are concerned with the price of the product and the inherent financial condiderations
Consumer buying decision process- addresses decisions about whether to pruchacse, what when and from whom to purchase
Mental budgeting- how the budget consumers set for a product category guides their subsequent behavior as a consumer...
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User- consumers who are concerned about product features ad how successfully the product can be used
II. Buyers- consumers who are focused on the logistics of purchasing the product
III. Payers- consumers who pay for a product and are concerned with the price of the product and the inherent financial condiderations
Consumer buying decision process- addresses decisions about whether to pruchacse, what when and from whom to purchase
Mental budgeting- how the budget consumers set for a product category guides their subsequent behavior as a consumer...
Essay fragment
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