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From another view if your team does not market to the proper places and demographics then there could be a nonexistent demand for you product and consumer would not be buying due to an unawareness of the product.
Overall, marketing is a key to any successful company and while there are many facets that make it a well oiled cog in the company it needs to be properly funded and run...
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If not there could be many bad effects on the company. On the other side if properly researched the company could flourish and have many successful years to come. One outcome not mentioned is when everything is done right but the economy suffers and there is not money for you product. This is something that is complicated to avoid but should always keep individual motivated to sell better than the competition...
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