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Essay's paper info
| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
26 / 7046 |
Essay's paper body
Media and creative must work together to deliver a brand's objectives
Who is part of the media process?
o Most, but not all, media focused agencies will have some or all of the following departments/teams/specialists units
o It's not easy to talk about a typical media agency nowadays
Some trends
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Creative agencies partnering with a media specialist
2. Agencies specialising in strategic side of communication planning (media neutral)
3. Agencies specialising in media buying
4. Agencies providing both strategic thinking and execution
5. Media strategists joining creative agencies
The different parts of a media agency explained:
- Business/Account Management
- Buyers
- Strategists
- Researchers
Business/Account Management
The primary Client-facing function
1...
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General points of the essay
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