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Today we speak of a market as either a region where goods are sold and bought or particular types of buyers (summarized from Wells, Burnett, Moriarty, pg. 65?66). When strategizing specialists in marketing comment about markets they are usually referring to the different groups of people and/or organizations...
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The four major market groups are 1) consumer, 2) business to business, 3) institutional, and 4) reseller.
Branding refers to the sum total of your company's value-proposition: products, services, people, advertising, positioning, culture, and partner relationships.
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Product, price, promotion, and placement
In popular usage, "marketing" is the promotion of products, especially advertising and branding...
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