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Ideally, the consumer could view a SGC television commercial and, upon thinking about it, could then go to a travel agent to get more information such as destination, price, etc. Ultimately, it would lead to a very well informed purchase.
Market Strategies
A third strategy that has been rejected is branching out into the family market...
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A potential strategy was going to be one that aimed to make SGC a family experience, also. Currently, all but two rooms aboard the Sea Goddess I and II, respectively, are doubles. It would be possible for a family package with a two-room package, but this could also be very unattractive to potential passengers...
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