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The buying
pattern of the Hispanic culture suggests that they listen
more to their family and friends rather than advertising.
The strategies that Nabisco used for Mexico would not work
for European countries. Every country in Europe has
different needs and wants as a culture. Each country should
be treated individually...
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Every country in Europe has
different needs and wants as a culture. Each country should
be treated individually.
In the article "Not so fast", the owners of the store
Crazy George treated the European countries as one
homogeneous group. They learned that the thoughts of the
individuals living in France differed from those in the
United Kingdom...
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General points of the essay
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