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Once a target market has been decided, Kudler's marketing department must then figure out how to satisfy the target market's needs. To do this, they must figure out the product (the service itself), the place (how to get the product to the consumer and how many locations), the price (how will the customers be charged) and the promotion (how to advertise the new catering service to customers)...
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This marketing mix is very important to the success of Kudler's catering service because these components are controlled by Kudler's marketing department. The marketing department is responsible for collecting this information in order to come up with a strategy that will appeal to customers on all levels...
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