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An IMC plan today would consist of a situational analysis, marketing objectives, marketing budget, marketing strategies, marketing tactics and evaluation of performance. The situation analysis would involve the internal and external environment of an organization. By identifying these environments and developing a strategy, a determination of the organizations strengths, weaknesses, opportunities, trends and threats (SWOTT) could be done...
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By identifying these environments and developing a strategy, a determination of the organizations strengths, weaknesses, opportunities, trends and threats (SWOTT) could be done. The objective of what area to market your product and understanding your competition would be part of the marketing objective...
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