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Messages to children are all about the happiness, social status or success which accompany the possession or consumption of a certain toy or type of food.
Advertisement can isolate and shape children's preferences for different toys, TV characters, life styles, subcultures, etc. at different ages. Advertising proved to be particularly effective if these preferences were then fed back to them in the ads...
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Messages to children are all about the happiness, social status or success which accompany the possession or consumption of a certain toy or type of food.
Advertisement can isolate and shape children's preferences for different toys, TV characters, life styles, subcultures, etc. at different ages. Advertising proved to be particularly effective if these preferences were then fed back to them in the ads...
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