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The food companies try to target these people that are "watching their diet" (usually a large percentage of the population) and tries to attract them with words such as fat free and sugar free.
With stricter regulations being passed by the Food & Drug Administration (FDA), companies have to be more careful in what they put in their foods (chemicals, additives, ingredients) and how they label them...
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A company can put "fat free" on a cookie and be completely honest about it, but customers don't realize that it is probably high in something unless, like sugar -unless it is a rice cake. Foods that have subtracted the one unhealthy point (fat), usually add something else that may not be better than what was originally in it (sugar)...
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