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The matrix system comprises the following:
1) Stars, which are products generally with negative cash flow
2) Question marks, which are products with generally negative cash flows but with low relative market share in growing markets
3) Dogs, which are products unlikely to be generating substantial positive cash flows due to the fact that they are in slowly growing markets with low relative market shares
4) Cash cows, that are products that generating cash which have high relative market shares and are established in slowly growing markets...
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The stages are embryonic, growing, mature, and aging, which produce a series of strategic guidelines for company development. The market growth concept provides valuable guidance about broad policies, replacing the concept of market attractiveness in the GE matrix with stages of market growth.
A PLC (product life cycle) are frameworks for planning...
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General points of the essay
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