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Toothpaste segment:
CPIL dominates the market with a share of 49% followed by HUL, which accounts for 30% of the total market share. It has made slew of successful launches with the strategy to register its presence in all the segments and protect its market share. Launch of Advanced Whitening, Active Salt and Max Fresh has helped the company to strengthen its position in the oral care market...
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Toothpaste segment:
CPIL dominates the market with a share of 49% followed by HUL, which accounts for 30% of the total market share. It has made slew of successful launches with the strategy to register its presence in all the segments and protect its market share. Launch of Advanced Whitening, Active Salt and Max Fresh has helped the company to strengthen its position in the oral care market...
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