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The Vice President for coffee travels regularly to coffee-producing countries to build relationships with growers and exporters, and find products that would meet Starbucks' standards of quality and flavor. The Company believes that based on relationships established with its suppliers in the past, the risk of non-delivery on such purchase commitments is remote...
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Efforts were combined towards the creation of a new cold coffee drink in bottles and their mass distribution through the Pepsi channels. The joint venture with multinational giant Pepsi gave great international exposure to Starbucks, and shifted the business into untapped markets. While the first product, Mazagran, resulted in failure (Cheddar, 2005), bottled versions of Frappuccino tested in 1996 succeeded and led to the partnership investment of three bottling facilities to make Frappuccino...
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